AC Direct Legal
Read the current AC Direct policy and use the section index to jump to the information you need.
Last updated: 26 August 2026
AC Direct is committed to protecting your personal information and handling it responsibly, lawfully, and with care. This policy explains what information we collect, why we collect it, how we use it, and what your rights are in relation to it.
This policy applies to all personal information collected through our website, in-store interactions, telephonic enquiries, and any other channel through which you engage with us.
AC Direct Africa (PTY) Ltd is a South African retailer of HVAC, solar, heat pump, and home appliance products, operating nationally across both retail and commercial channels. AC Direct Africa (PTY) Ltd is the Responsible Party in respect of your personal information as defined under the Protection of Personal Information Act, 4 of 2013 (POPIA).
Entity details: VAT 4240284846
Physical address: 64 Kroonarend Street, Daleside, Randvaal, 1961
We may collect and process the following categories of personal information:
We collect information directly from you when you create an account, place an order, request a quotation, contact us, or use our services; automatically when you use our Website; and, where relevant, from payment providers, delivery or installation partners, fraud-prevention services, and other persons acting on your instructions.
We only collect information that is adequate, relevant, and necessary for the purposes set out in this policy. Each collection point identifies required fields and the consequences of not providing them before collection. Optional fields may be withheld without losing access to unrelated services. For example, we may be unable to process an order without the contact, delivery, and payment information required to perform it.
We collect and use your personal information for the following purposes:
We will not use your personal information for purposes other than those listed above without your knowledge and, where required, your consent.
We process your personal information on the following legal grounds:
We do not sell your personal information to any third party.
We may share your information with trusted third parties only where necessary to fulfil our obligations to you. This includes:
All operators who process personal information on our behalf are required to handle it only for the authorised purpose and to maintain appropriate confidentiality and security standards.
Some service providers may process personal information outside South Africa. We do not name a country unless the relevant processing location has been verified. Where personal information is transferred outside South Africa, we will do so only as permitted by POPIA and with appropriate safeguards required by section 72.
We implement reasonable technical and organisational security measures to protect your personal information against loss, unauthorised access, disclosure, alteration, or destruction.
While we take data security seriously, no method of electronic storage or digital transmission is entirely without risk. We cannot guarantee absolute security, but we are committed to maintaining appropriate safeguards and responding promptly if a security incident occurs.
In the event that we have reasonable grounds to believe your personal information has been accessed or acquired by an unauthorised party, we will take appropriate steps to investigate and, where required by law, notify the Information Regulator and any affected individuals.
We retain your personal information only for as long as is necessary to fulfil the purposes for which it was collected, resolve disputes, enforce agreements, or comply with tax, accounting, consumer-protection, and other legal retention obligations. The retention period depends on the type of record, the purpose for which it is used, and the applicable legal requirement. Once your information is no longer required, it will be securely deleted, destroyed, or de-identified.
Under POPIA, you have the right to:
To exercise any of these rights, please contact us using the details below.
If you have any questions about this policy, wish to exercise your rights, or want to raise a concern about how we handle your personal information, please contact us at:
AC Direct Africa (PTY) Ltd
VAT 4240284846
Email: customerservice@acdirect.co.za
Phone: 010 443 7840
Address: 64 Kroonarend Street, Daleside, Randvaal, 1961
Information Regulator of South Africa
For complaints: www.inforegulator.org.za
We may update this policy prospectively to reflect changes in our practices or applicable law. The current version will be available on our Website with its last-updated date. Where a change materially affects how we process information already collected, we will provide an appropriate notice and obtain consent if required by law.