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The world's largest home appliance brand, bringing innovative, energy-efficient air conditioning and solar solutions to South Africa. Surprisingly friendly. Refreshingly clever.
World's #1 Appliance Brand.
Fortune 500 listed
Trusted in 200+ Countries.
190,000+ employees worldwide
Smart-Home Ready.
Alexa, Google & Apple Home
Nationwide Delivery.
Fast, secure delivery across South Africa
Midea At A Glance
From a 23-person workshop in Shunde to a Fortune 500 leader serving more than 200 countries. Midea's growth is built on one idea: surprisingly friendly, refreshingly clever appliances that make every home better.
Founded in Shunde, Foshan by a 23 person team, starting with bottle lids before pioneering home cooling.
World's largest home appliance manufacturer, verified by Euromonitor International.
Continuous R&D investment across 5 global innovation centres, including the KUKA robotics group.
Cooling and heating for every space.
1 OF 4Midea Technologies
The first Midea product to receive TIME's prestigious annual recognition.
Full inverter compressor inside the indoor unit, no permanent installation required.
Easy to set up, easy to remove. Cool any room you choose.
Schedule, monitor and control from anywhere with the Midea SmartHome app.
Power your home, store the surplus.
The bestselling Midea products at AC Direct
Our Story
The name Midea sounds like "My Dear" in English, a deliberate choice that captures the brand's user-first warmth. In Mandarin, the same characters mean "aesthetics" and "beauty." Both meanings have shaped Midea since its founding in 1968 by a 23-person team in the small town of Shunde, China.
"Make Yourself At Home."
Browse our complete range of Midea products with professional installation and AC Direct's trusted nationwide support.
Shop All Midea ProductsA truly global brand with regional adaptation. Sponsor of Manchester City and FC Barcelona.