New
World's #1 Appliance Brand
17 years running
Serving 1 Billion+ Households.
Across 160 countries worldwide
Smart-Home Ready.
World's first IoT ecosystem brand
Nationwide Delivery.
Fast, secure delivery across South Africa
Haier At A Glance
In 1984 a young factory boss handed his workers sledgehammers and had them smash 76 defective fridges, a promise that Haier would only ship quality. Four decades on, that near-bankrupt Qingdao plant is the world's number one appliance brand, serving over a billion households.
Founded in Qingdao as a near-bankrupt refrigerator plant, turned around to become a market leader with a focus on quality.
World's largest home appliance brand by sales volume, verified by Euromonitor for 17 years running, now serving over a billion households across 160 countries.
Backed by ten global R&D centres and more than 20,000 researchers driving continuous innovation.
Four wall splits, from fast everyday cooling to the healthy-air flagship.
1 OF 4Haier Technologies
Auto-optimises operation to cut electricity use, with live power tracking.
Removes dirt from the evaporator for cleaner, healthier airflow.
Protects against voltage fluctuations and electrical disturbances.
Treated fins and protected U-bends stand up to damp, salt and coastal air.
The bestselling Haier Aircons
Our Story
Haier began in 1984 as the Qingdao Refrigerator Company, building its first quality fridges through a technology partnership with Germany's Liebherr, the source of the Haier name. After winning China's first national quality gold medal in 1988, it moved into air conditioning in 1991 and grew steadily into global markets. Today, guided by its user-first philosophy, Haier is the world's leading home appliance and smart-living brand.
"Inspired Living"
Browse the full Haier range with professional installation and AC Direct's trusted nationwide support.
Shop The Haier Range
A standout 10-year compressor warranty, backed by 2 years on the unit and 5 years on spare parts.