AC Direct

About AC Direct

AC Direct was established as the online division of an air conditioning contracting company which has been in the industry for over 42 years.

Within a few years, AC Direct  grew to become the largest and leading online air conditioning and heat pump store offering wholesale prices direct to the public.

AC Direct has been awarded as the largest Air Conditioning & Heat Pump distributer in South Africa for a few years running now and prides itself on offering an unparalleled customer experience. Read the MyBroadband article that features AC Direct as the online company that has revolutionised the air conditioning industry.

Since then, AC Direct  has grown into one of the leading E-Commerce websites in South Africa offering a wide range of products throughout the country.

AC Direct’s  product range has grown over the years and now includes Heat Pumps, Refrigeration, Ventilation & Extraction, Air Purifiers, Wine Coolers, Beverages Fridges, Household Appliances and much much more.

The calibre of our products and services has led to over 50% of our business being generated through word of mouth, rather than advertising.

Established since 1976, our experience from over 40 years’ in the industry has allowed us to build up a superb reputation for selling high quality products at low prices, all the while, delivering excellence in customer service.

Easy-to-use online platform

AC Direct  has a user-friendly website that shoppers can navigate through to find the perfect product to suit their needs.

With our virtual sales guide, “coolculator” and “poolculator” – you can confidently purchase a product from AC Direct from the comfort and ease of wherever you are.

AC Direct also provides a secure online payment portal backed by all major banks in South Africa, to give shoppers peace of mind.

Expert industry knowledge

AC Direct prides ourselves in providing nothing less than expert industry knowledge.

Our company has been in the industry for over 42 years and has designed, installed, and managed thousands of air conditioning projects, both big and small in every corner of the country.

With extensive knowledge in data centre air conditioning, the same precision and care is given to your conventional residential installation.

Each member of our team is not only qualified but has hands-on experience with everything air conditioning related. It is this industry experience and knowledge that sets AC Direct apart.

Best price guaranteed

At AC Direct, we strive to bring you the best deals on all our products.

We provide wholesale prices direct to the public and are also a trusted supplier to many small companies in our industry. It’s as simple as “Click, Pay, Install”.

We not only offer the best prices, but also offer the opportunity for you to contact us if you find a better price and we will beat that price!

Free delivery anywhere in South Africa

AC Direct doesn’t stop moving with the times and for that reason we understand that people live busy lives, so we strive to help make your life that one bit easier by delivering the products you purchase, straight to your door, for free.

AC Direct has an extensive network of courier companies throughout South Africa and deliver anywhere across the country, whether it is your apartment in Cape Town, your office in Johannesburg, or your farm in the middle of the Karoo.

Unlike our competitors who only have an online presence, AC Direct allows you to visit one of our offices in Johannesburg, Cape Town or Durban or collect your order from one of our nationwide warehouse pickup points which can be found in Johannesburg, Pretoria, Cape Town, Durban, Port Elizabeth, George and East London. Enquire with AC Direct to confirm stock availability at the respective warehouses.

Nationwide installation

Once you have purchased your aircon online, AC Direct offers the chance for you to purchase professional installation online.

AC Direct has over 150 experienced and qualified installation teams throughout South Africa consisting of experts ready to assist you to install your air conditioning unit and to provide you with the best service no matter where you are.

Exceptional customer service

The AC Direct team is equipped with a dedicated sales team with in-depth knowledge, service and maintenance teams, an in-house logistics team, and a full design team consisting of engineers, project managers, and draughtsman.

Each member of the team is passionate and committed to providing you with quality, value for money, and the best advice.

AC Direct has in-house systems designed for a streamlined process from purchase to delivery, to make sure there are no delays.

Contact our team of AC Direct specialist for friendly and helpful assistance today! You can even visit one of our branches today in Johannesburg, Cape Town or Durban!

We are committed to protecting your privacy. We will only use the information that we collect about you lawfully. The reasons for collecting information about you are to process your order, to provide you with the best possible service and to process any orders for products or services you may place with our third party co-marketing partners. We never collect sensitive information about you without your explicit consent and will give you the option to refuse any marketing emails.

We ensure that the information we hold is accurate and up to date. You can check the information that we hold about you by emailing us. If you find any inaccuracies we will delete or correct it promptly. The personal information that we hold will be held securely in accordance with our internal security policy and the law.

We never pass on personal information to any third parties except where necessary for the fulfilment of your order or where we are required to do so by law. We may use technology to track the patterns of behaviour of visitors to our site. This can include using a “cookie” which would be stored on your browser. Should you wish, you can usually modify your browser to prevent this happening.

In addition, from time to time we may also market certain third party services through our site. Should you choose to accept an offer from a third party, we will pass your relevant personal information, including your name, postal address, credit/debit card number and any other required billing information to that specific third party.

Corporate/Trade Sales
For bulk buys, or to find out about our customisation service please contact

AC Direct on +27 16 365 6685
or by email at

Customer Services
We pride ourselves on our quality of service. We believe that the best form of marketing is through word of mouth and that those companies who succeed do so as a result of listening to their customers. In a recent independent survey of our customers, over 99% rated our service as excellent. If for any reason you are unhappy with our service, please contact us by email and we promise to investigate your complaint within 24 hours.
If you are experiencing a problem with your product or need to return an item please see our returns policy.
Here at AC Direct we strive to bring you the best deals around and as such we constantly check our competitors pricing to make sure our customers get the best offers. If you do find a cheaper price on a like for like, in stock, non sale product please contact our Sales team with the exact details for the offer and we will beat their price
We accept all major credit and debit cards including Visa, Mastercard, instant EFTusing Payfast which incorporates Bitcoin, Mobicred, PayD and Masterpass.
We only use established couriers to deliver your goods. Delivery is free and takes between 3 to 5 days. We deliver anywhere in South Africa . No place is too far!

At AC Direct

We speak your language!